Internet Marketing & Consulting

Marketing plans go awry all the time, using clichés and fads that have not been proven to stand firm in the face of stiff internet competition. The internet can be a fabulous marketing vehicle, but your plan must be comprehensive and effective. We bring together website design, development and internet advertising to form a broad internet marketing strategy that will drive users to your site and ultimately achieve set goals.

For most clients, these goals result in increased revenue through customer acquisition and retention. At 38pages, we like to start from scratch with a client and walk together through each stage of creating the most solid and successful marketing plan possible.
 
Here are some of our areas of expertise in the realm of Internet Marketing and Consulting:


Search Engine Optimization
To ensure that your website achieves high rankings in popular search engines like Google, Bing, and Yahoo, you need a broad SEO plan. Search Engine Optimization is a way to make your website work harder for you—it provides a way for customers to find you. Even the most perfectly designed website will only be as successful as your SEO strategy. Because there are thousands of people at any given moment actively searching for products and companies on the internet, we work to develop a successful SEO strategy for your company or organization that ensures your site is accessible to searchers right when they’re looking.

Pay Per Click Marketing
PPC Advertising refers to a model used on search engines in which advertisers pay their host only when their ad is clicked. On the web right now, it is the quickest way to bring a large amount of traffic to your website. Our team is skilled at running a successful PPC campaign, understanding that the ultimate goal is not just more traffic, but increased profit for your company.

Email Marketing
Whether you’d like to acquire new customers or encourage customer loyalty and repeat business, 38pages provides targeted emails and promotions to consumers that get opened rather than deleted. Our email marketing campaigns are effective and will deliver the results you desire.

Social Media Advertising
This advertising model allows you to present your website to larger audiences. From Facebook and Twitter to LinkedIn and Digg, social media is becoming a dominate part of the internet and can be one of the most cost effective ways of sharing information about your company. Using blogs, forums, RSS feeds, and podcasting to your advantage will get your information in front of the right people.

Traffic Reporting and Analysis
Once we set up a comprehensive marketing campaign for your company, we constantly measure the effectiveness of that campaign and make any changes needed to increase its performance. We analyze statistics and trends to ensure that your website and marketing strategy are as competitive and influential as possible, and we’ll advise you on steps toward continued improvement.

Goal Conversion and Analysis
At the outset of any marketing campaign, you have goals you’d like to achieve: increase consumer traffic, enhance customer loyalty, or increase income for your business, for example. By tracking these goals throughout your campaign, we can determine how successful your website is and make any necessary changes to increase its success.

Call Tracking and Reporting
With call tracking and reporting, you can know exactly which branch of your marketing campaign led a particular customer to your business. By knowing which forms of marketing are more effective, you can optimize your advertising results and increase your return-on-investment.

Online Strategy
Before we map out a plan for any new client, we’ll discuss the client’s goals and objectives to make sure everyone is on the same page. Once the goals are identified, we’ll develop an online plan that’s straightforward and simple, but supremely effective in meeting each objective.

Display Advertising
To set your website apart and attract attention, we can design attractive and dynamic skyscrapers, web banners, buttons, pop up ads, and MPUs. We pride ourselves on creating digital advertisements that entice a user to want to find out more.

Copywriting
An attractive website is a definite plus, but the words you use may matter even more than the site’s appearance. Creative writing on a website can advance the success of an internet marketing campaign and your SEO rankings. Writing for the web is a skill that a good web design team must possess, so for 38pages, excellent web writing is a key tool.

User Experience
Once we have your site running and a marketing plan established, we track user interaction and responses on your site in order to make sure we’re meeting each of your initial goals and objectives. We work to make sure users have the best possible experience on your site with the goal of achieving online success.