Branding
internet marketing and branding go hand-in-hand
Branding is the naming, identifying and differentiating of a company, product or service. Internet marketing and branding go hand-in-hand, and in our current web driven culture it is important to understand the power of a good brand. As creative professionals and marketers here at 38pages, we thrive on the results of powerful and effective branding for our clients.
Most people if asked think of logo design when you say "branding". Although logo design is definitely a critical element in the branding process, it is by far an exhaustive definition. The entire effort of branding is to get into the mind of the customer and this starts with Naming. Combining branding and the power of the internet successfully requires several rules be considered when choosing a name and subsequently choosing a logo and all the elements surrounding both of these. This also goes for website addresses (e.g. www.yourdomain.com) and other marketing materials. Unfortunately most of these items are afterthoughts to ambitious entrepreneurs who are more concerned about "getting it done" then they are about getting it done right.
The creative team at 38pages is fully capable of partnering with businesses and organizations to help them get into the minds of their customers and prospects. We take all the necessary steps to keep your brand working for you and establish your brand consistently across all forms of marketing especially the internet.
Most people if asked think of logo design when you say "branding". Although logo design is definitely a critical element in the branding process, it is by far an exhaustive definition. The entire effort of branding is to get into the mind of the customer and this starts with Naming. Combining branding and the power of the internet successfully requires several rules be considered when choosing a name and subsequently choosing a logo and all the elements surrounding both of these. This also goes for website addresses (e.g. www.yourdomain.com) and other marketing materials. Unfortunately most of these items are afterthoughts to ambitious entrepreneurs who are more concerned about "getting it done" then they are about getting it done right.
The creative team at 38pages is fully capable of partnering with businesses and organizations to help them get into the minds of their customers and prospects. We take all the necessary steps to keep your brand working for you and establish your brand consistently across all forms of marketing especially the internet.
