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Drew Binkley
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A focused website

By Drew Binkley / August 26, 2008

It seems many companies these days are trying to have a website that is everything to everybody. For example, a shoe manufacturer with streaming video or a clothes manufacturer providing an entertainment section. With the constant flow of information and advertising today – tread lightly when considering what will make your company website “sticky” without being too overwhelming.I believe that consumers pre...
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Drew Binkley
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Segmenting the Digital Consumer

By Drew Binkley / August 6, 2008

When segmenting markets for targeted marketing efforts – most of us look at basic demographics:  age, income, geography.  However, enter the digital age and what Gartner calls “Generation V”…no longer can target audience be simply divided by age but marketers must take into consideration their digital awareness and consumption.  According to Gartner, “Unlike previous generations, Generation ...
Categories / Internet Marketing
 
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