More and more designers and website owners are using WordPress for business websites. It can be a great Content Management System tool for any business needing a website, wanting to easily manage content and it packs some powerful features to boot. One of the biggest deficiencies with a default WordPress installation is the lack of SEO friendliness (if you will). Page titles, meta descriptions, index control, sitemaps… to name a few. Then if you have a website with listings or even lots of pages/posts it can be a nightmare to try and manage SEO.
I have found the best SEO plugin for WordPress (as i’m sure you picked up by the title of this post). It is WordPress SEO by Yoast. Joost de Valk (developer behind Yoast) does a great job describing the plugin and it’s benefits on his website, however I will drop in a few of my favorite features of the plugin here as well.
Template Title Control Across the Whole Site
Under the “titles” section of the plugin’s settings, you can customize your homepages title settings, and add dynamic templates for pages, posts, categories and more to use across the entire site. A list of the available template settings is located at the bottom of the Titles section. These dynamic templates allow you to keep unique meta data throughout the site without having to touch each page individually. However, once these are set, they are just the default settings and you can overwrite them on an individual basis if you so choose.
Advanced Index Control Over the Entire Site
The plugin allows you to control from one settings section which areas of the site you want included in search engine indexing. It is very straight forward and requires no technical skills (other than checking check boxes and knowing what each section is).
Individual Page Meta Data Control
With each page, post, category… The WordPress SEO plugin gives you the ability to control the meta data (page title, meta description) on an individual basis. One of the great features here is the ability to input your “focus Keywords” and allow the plugin to analyze your page and help you better optimize for your target keywords.
I hope this gives you just enough information to go try the WordPress SEO Plugin by Yoast for yourself.