Website Design + Website Development Blog

A focused website

It seems many companies these days are trying to have a website that is everything to everybody. For example, a shoe manufacturer with streaming video or a clothes manufacturer providing an entertainment section. With the constant flow of ...

Segmenting the Digital Consumer

When segmenting markets for targeted marketing efforts – most of us look at basic demographics:  age, income, geography.  However, enter the digital age and what Gartner calls “Generation V”…no longer can target ...